
John 8:12 - Walking in the Light - Keeping it Simple As I close out the year I’ve been rereading my favorite business book, Management , by Peter F. Drucker. It’s worth reading all year long. Drucker keeps it simple. Drucker tells us to constantly ask questions such as "What is our business?" and "What should our business be?" And then, "How's business?" Likewise, "Who is our customer?", "Where is our customer?", and "What does the customer buy?" And "How can we innovate to create new customer desires and demands?" Drucker tells the business leader that we must constantly test and retest our purpose and mission. And annually we must set objectives, develop strategies, concentrate resources, and get to work! Drucker reminds us that business is a discipline. He tells the business leader to constantly make assessments of the theory of our business....